Free field card
The 12-Second Ask.
If you can't say it in 12 seconds, you don't have a decision. You have a topic. A two-page field card for executives taking a decision to a board, an investor or an executive committee.
What's inside
Two pages. One test.
Taken from the Board-Ready method used with executive MBA cohorts and leadership teams. Use it on the paper you're working on now.
01
The template.
The four-part sentence that turns a topic into a decision a board can say yes to. Plus a worked example.
02
Five ways it fails.
The five patterns that stall a paper at the board table, and the fix for each.
03
Your draft.
Space to write your own ask, and a four-point check to run before you walk into the room.
Get it
Get the field card.
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